Mark Effinger (aka Mr. Noots) is the Formulator, Co-Founder, and Chief Product Officer of Nootopia – a nootropics company that creates supplements to maximize the brain’s focus, concentration, and creativity. In this episode, Mr. Noots talks with Drew about his wild upbringing, his winding path to becoming a serial entrepreneur, and why he decided to build a nootropics company after his wife tragically took her own life. And of course, they talk about the amazing power, and science behind, bespoke nootropics.




[05:36] How Mr. Noots got his unique name, and his analogously quirky upbringing that served as the foundation for the rest of his life and career.


[25:26] Mr. Noot’s career in the Air Force, how medical experimentation completely ruined his health, and his early ventures before founding a nootropics company.


[42:18] Mr. Noot’s journey to regain his health, and the tragic story of his wife taking her own life after struggling with addiction for many years.


[50:30] Nootopia’s founding principles, their main mission as a nootropics company, and how their unique formulas were developed.


[56:50] The science behind customized nootropics, and how they can give you the ability to literally supercharge your brain on demand.




Nootopia — Nootopia produces the most powerful bespoke nootropics on the market today. They were formulated to help activate and maximize your brain-power so that you can focus longer and deeper, boost mood and drive, access limitless mental energy, and even reverse memory damage. Use the code “fit2fat2fit” to receive up to 50% off of your first order.


F2 Meals — F2 Meals is Drew’s new Keto meal delivery service that just launched! F2 Meals delivers fresh, never frozen, and delicious meals conveniently to your door every week. Put your keto lifestyle on auto-pilot by picking your meals from a rotating menu, then enjoy your newly-found free time while we cook and deliver your curated meals. Then, simply reheat and your meal is ready to eat within minutes. We make keto both simple and easy, so that you can get back to the things that actually matter in life.


Complete Wellness Supplements — Shop Drew’s hand-formulated, high-quality, pre-workout greens, Keto Meal Replacement with grass-fed collagen, MCT Oil soft-gels, bone broth, and more! Use the code “podcast” to get 20% off of your order!




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