John Assaraf is one of the leading mindset and behavioral experts in the world, author of multiple New York Times best-sellers, and founder of 5 multi-million dollar companies. His new book, INNERCIZE, is a comprehensive guide to simple science-based mental and emotional techniques to strengthen your mindset and unlock the hidden power of your brain. In this episode of the Fit2Fat2Fit Experience, Drew and John discuss John’s past, how he shaped his own environment to achieve success, what modern brain research can tell us about changing mindsets and behaviors, and how you can hack your brain to unlock its full potential. Learn how to make your biology work for you – not against you – and more in this episode!



[06:40] When John was “stuck,” and the 90 seconds that changed the course of his entire life.


[21:10] Taking a leap of faith, dealing with risk, and what limits your potential when you feel unworthy of success. 


[29:35] Simple scientifically proven techniques to hack your brain and positively evolve yourself. 


[39:30] The four operating principles of the brain, and why killing your comfort is key to creating a new neuro-foundation.


[46:08] resetting the subconscious mind to create sustainable evolution rather than temporary change.




Keto School Program — Get access to all of Drew’s keto content in one convenient location. It’s an all-keto monthly membership program that starts with empathy first for only $8.95/month. Get your first week free, cancel any time. 


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Dry Farm Wines — You can have alcohol on the ketogenic diet. Use this link for a bottle of wine for $.01 with any order



NeuroGym Website

John’s Website



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